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Employees celebrating

Grow Your Bottom Line by Refining Your Marketing Skills

Successful businesses recognise that the ability to keep the sales volume high is their lifeblood. As such, they pull all stops to refine their ability to keep their customers loyal. It’s no secret that running a successful business is tied to your ability to recruit new customers and retain current ones. You need to convince people that you’re indeed the better choice and have them shop from you instead of the competition. Increasing the number of sales keeps you flush …

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Fingerprints of the suspect

Unchangeable and Unique: Fingerprints in Crime Investigation

A fingerprint match means investigators are one step closer toward apprehending a suspect, locating a victim or uncovering the circumstances behind a crime. With intact ridges and swirls, they can narrow down the search to a single individual. In fact, experts can use them to track one person, even decades after he or she left that mark. The ability of one fingerprint to tie loose ends in investigations rests on two prime features: it’s unique, and it doesn’t change. One …

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